ChurnZero looks at a number of factors when determining if a contact has spent time within your application. As with all tracking, this is metric should be used as an approximation.
First, the window or tab that the application is running on must be in focus. Then we look for at least one of the following actions in the last 15 minutes:
- Mouse Movement Within the Application window/tab
- Keystrokes within the window/tab
- Scroll within the window/tab